You're already reinforcing your child's behavior. The question is whether you're doing it on purpose.

A free intro to the strategy that's the most well-researched approach to behavior change in existence.

Every time your toddler did something hilarious and you laughed and they immediately did it again. Every time you handed over the phone in the checkout line to stop the meltdown. Every time your five-year-old made you a picture and you made a huge deal of it, and suddenly you're receiving art at a rate you could open a gallery.

That's reinforcement. All of it. You've been doing this your whole life. You just didn't know it had a name.

This free guide gives you the introduction. What reinforcement is, why it's so powerful, and the four categories of reinforcers most parents don't realize they have.

What you'll get

•       The plain-English definition of reinforcement

•       Why it's not bribery

•       A first look at the four categories of reinforcers

•       The Catch Them Being Good principle

What's in the complete guide

If you want the full toolkit — the 12 rules for reinforcement that actually works, the six traps that quietly undo your best efforts, the Hair Tie Exercise that shifts behavior in a week, the 7-Day Reinforcement Challenge, and the Reinforcer Inventory worksheet — my $27 complete guide is where to go from here. Plus a bonus printable: Building a Decent Human, a one-page reference on what's worth reinforcing in the long run.